The Florida Department of Education (FL DOE) works hand in hand with parents, teachers, educators and community members to improve Florida’s education system for students of all backgrounds and abilities.
FL DOE recognized the need for greater efficiencies and better communication with parents, teachers, educators, and other members of the community. The agency sought to deploy a trusted and secure service to better engage with these communities at a variety of digital touchpoints.
Cloud Navigator introduced Dynamics 365 Marketing, created a large contact database, and worked with FL DOE staff to conduct large scale email and text message communications. Dynamics 365 Marketing is a marketing-automation application that enables organizations to more effectively communicate and track stakeholders and subscribers. TeleSign SMS was integrated to enable text messaging as well as email communications.
We customized the experience to re-orient this solution away from business to business sales and marketing and toward government agency communications and touchpoints. This involved building a new solution that implements a jurisdictional model that can be leveraged by any governmental agency. Over 2 million contacts across Florida’s school system were loaded from multiple input sources, creating the first integrated and complete contact database for this purpose.
Email and/or text message communications can be sent out to any segment of contacts or the entire database. Landing page content was placed on the FL DOE website to track recipient visits, subscribes by topic, and responses.
Analytics allow FL DOE staff to visualize the level of engagement across the entire segment targeted for a communication, and then drill down into an individual’s specific touchpoints and engagement level.
The solution was subjected to rigorous testing right up until the day that the Commissioner of Education decided a communication needed to go out to stakeholders statewide advising on Florida’s preparedness and providing resources to parents, guardians and other members of the community. The sudden activation and use of the system at scale presented some challenges but ultimately, the promise of increased engagement with stakeholders was realized.